UK Theatre Network

Theatre Tickets

Theatre patrons have tremendous ticket buying options at their hands.  They can choose to buy from the theatre box office, ticket booths or through ticket agents either in person, thru phone or through the online option.  Purchasing tickets can also be done on the day of the performance or even months in advance.  A theatre box office however, will only sell tickets scheduled for that particular theatre.

Box offices in theatres are usually open from ten (10) in the morning up to about thirty (30) minutes after the start of the show.  No booking fee is required for tickets that are bought personally as compared to phone and online purchases which are usually accompanied by an administration fee or booking fee.  It can happen that calls to theatre box offices get redirected to ticket agencies specifically during busy periods although fees remain the same.

Not all shows sell tickets through ticket booths but theatre patrons are guaranteed a wide range of choices especially for discount tickets on performance days.  Ticket buyers however, may not be able to pick their preferred seats.  Ticket agents may come in the form of international organizations or small independent companies.  Legitimate agents are usually part of an organization in the field of ticket retailing which espouses best practice in the business.  It is standard practice for ticket agents to charge a booking fee and sometimes a transaction fee.  Comparing prices is advisable to see if the fee being charged by an agent is reasonable.  Fees and charges are intended to cover the operational costs of selling and distributing theatre tickets.

Tickets can be had by people who come to see theatre shows together.  This is what is referred to as group sales.  The number that constitutes a group may vary in each show although the minimum number would generally be between ten (10) to twenty (20) people.  Rush or lottery tickets are discounted seats which producers are eager to sell.  They can also be a block of tickets that have been specifically set aside for such purpose.  Theatre box offices would have these tickets available two (2) hours before curtain time on performance day.

Most shows provide a particular space for patrons.  It would usually be at the back of the theatre where these people can stand to watch the show.  These are covered by Standing Room Only or SRO tickets which are only sold when the performance is completely sold out.  Special discounted tickets for students and seniors are also available.

Broadway shows may have an open-ended or limited run. Since a limited run is only for a predetermined number of weeks, ticket holders who buy in advance should be aware of the length of time which the show is scheduled to be around.  Tickets for the best seats are the most expensive.  These are the seats found at the orchestra where occupants would be at eye level with the stage.  Seats on the balcony or the rear mezzanine seats, on the other hand, are usually the lowest-priced.  It would be wise to look at posted seating charts before making a ticket purchase.

Theatre tickets are generally non-refundable and non-exchangeable except for specific circumstances such as the inability of a main star to perform.